Two things which are currently skyrocketing in terms of growth are ‘Startups’ and the ‘Digital Marketing’ industry. Startups have the potential to change the world, but most fail to find a place in the sun and ultimately collapse. While various factors can keep a startup from attaining distinction in the competitive space, a poor digital marketing strategy is often the leading factor behind its downfall.
A solid digital marketing strategy plays a significant role in boosting the success of a startup. In order to market its content efficiently in the digital space, every startup needs to have a well-thought-out digital marketing strategy. Most startups usually have elaborated digital marketing plans in place, but very few manage to hit the bull’s eye. So, we have curated some of the best digital marketing strategies for startups in the list below that will accelerate their online presence.
1. Build Your Website & Brand
Begin your digital marketing by establishing your online presence. This can be achieved by ‘building your brand’. Branding plays a significant role in building a brand. The search engines recognise brands and like to flaunt them. Users also prefer interacting with brands. Here are a few tips that you must follow to build your brand:
A) Have A Distinct Logo
A logo screams a brand’s identity and appears everywhere. A good logo is one that aligns with the brand’s story and is easy to understand. Make sure that your logo isn’t too complex to understand yet has a unique appearance.
B) Create A Website
It goes without saying that having a website is essential for all brands, no matter how big or small. However, many startups take it relatively lightly. A website is at the core of your digital marketing strategy. Your website is where the clients and users ultimately land upon. Make sure your website conveys your ideas accurately and is easy to navigate.
C) Step Into the World Of Social Media
Social Media is one of the most significant ways of boosting a startup’s digital marketing game. So, it’s important that you create your business pages on all the leading social media platforms, including Facebook, Instagram, Twitter, Pinterest, and more! Grab a unique username in the beginning, and ensure you keep the same username across all platforms. Also, ensure you update your business’s relevant information on your social media pages.
2. Social Media Marketing
Social Media marketing is one of the most powerful tools that can distinguish your digital presence. It helps build a loyal customer base, improve search-engine ranking, generate leads, and promote sales.
In order to build an exceptional social media presence, it is important for any startup to keep the users engaged. Make sure you create and post content regularly. Additionally, make sure to keep up with the ongoing trends on social media & generate content that aligns with it.
3. A Solid Content Marketing Strategy Goes a Long Way
Like social media strategy, a well-thought-out content marketing strategy also works magically in helping a startup grow its digital presence. According to research, a good content marketing strategy can generate 3X more leads than paid search. So, here’s how you can have a kickass content strategy that would work:
1) Research
Research your target audience & the kind of content they’re looking for.
2) Ideate & Plan
Come up with unique ideas & plan your next steps.
3) Create, Optimise & Distribute
Create relevant content and optimise it to make it discoverable. Then, distribute it across channels.
4) Analyse
Analyse the performance of your content & list areas of improvement.
4) Email Marketing
Email marketing comes into the picture when you’re seeking conversion & sales. It helps you create a community of people that are interested in your brand and would like to hear about it more. Email marketing is considered vital because it is one of the most cost-effective ways of helping a startup grow. Listed below are the best Email marketing practices:
A) Sign up for a reliable Email marketing tool and lead-generating software.
B) Create creative and compelling Email copies. Keep the language easy to comprehend.
C) Offer incentives to those who sign-up for your Email.
D) Use bullet points & short paragraphs.
E) Do not overwhelm your customers with emails. 2-3 Emails per week should be sufficient.
There are multiple digital marketing strategies out there to help startups establish their online presence. However, you must plan your strategy only after identifying your target audience and the nature of your business. The competition is immense, but with the best digital marketing strategies at your disposal and some hard work, you can easily stand out from the rest. Good luck!
