Being successful in SEO is every business’s dream that can’t be quickly successful. So to be successful in business, whether it’s small, medium or large? Follow some of the most modern and updated SEO strategies that I will explain.
On-Page Optimization
When it comes to on-page optimization, we always think of optimizing our necessary website. On-page changes cover meta tags, alt tags, adding attractive images, videos, embedding slides, etc. There’s more than that, like optimizing your social media channels using SEO-friendly page titles, which also helps you get rank in search engines and helps you get more engagement on social media platforms.
Link Building
Link building is very essential to gaining quality backlinks. In the early days of SEO, getting textual links was a common practice, So everybody started creating spammy backlinks and then the Google Penguin update rolled out to remove websites from search results that were trying to build unnatural links from low-quality sites. SO it is always advisable to make backlinks from high-authority and relevant sites.
Here are some forms of Link building activities that you can add to your SEO checklist:
Profile Creation
Social Bookmarking Sites
Guest Posting
Blog Submission
Slide Sharing
Infographics
Video Sharing
Social Sharing
Note: Always try to create anchor text in a more natural form rather than an exact match.
Keyword Research
You can rank in Google if you follow the proper keyword research strategy. To find the right keywords for your product or service, first, you need to know that a new website will not rank very soon on high competition keywords. For example:
Your product is “NYC Plumbers”, and if you are trying to rank on the same keyword, which has 10X more search volume and high competition, you can’t rank as well.
The solution is finding long-tail keywords from Keyword Planner with at least 100-1K search volume/month and low competition, which helps you rank quickly.
Add Blog to your site.
Adding a blog to your site is the most valuable option for page authority. The Blog acts as the secondary source of increasing organic traffic for your area, which leads to an increase in returning visitors. Find long-tail keywords, write relevant blog posts, and interlink with your targeted pages.
Stay active on the latest SEO updates and trends.
As you know that search engines are evolving every second. For relevant search results, these search engines release their updates more frequently. To learn more about these updates, you can follow these channels:
SEOMoz
Search Engine Land
Neil Patel
Ahrefs
SEOBook
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